Nike has always been a leader in footwear when it comes to traditional sports. The not-so-traditional action sports, however, such as skateboarding, surfing, moto, bmx, wakeboarding, and so on, have always been the domain of smaller, more specialized brands. Now that the action sports industries have moved beyond niche-market status.
Nike’s first attempt at breaking into the action sports arena came in the form of Nike Skateboarding (Nike SB).

Nike Air Mogan 6.0 was well received in the tightly-knit skateboarding community. Shortly after, Nike introduced Nike 6.0. Nike 6.0 has a broader focus, catering to all aspects of action sports, and remains separate from Nike SB.
“We launched Nike 6.0 in the fall of 2005 after recognizing that today’s generation of kids involved in action sports has evolved,” says Nike Vice President of Sports Culture, Sandy Boedecker, “No longer are they just skating or only snowboarding. They may surf in the morning, skate after school, and shoot hoops at night with their friends. The walls between traditional sports and action sports have come down. The spontaneity and creativity of action sports inspires and invites more and more kids to participate every day. The whole product brief is based on the simple fact that kids today are more open to try different sports.